After Jean Nouvel’s renovation, Moritz Factory building became an icon for the brand and for the city. Festival Llum BCN was the perfect context to present this project. With this installation, realised together with LEDsControl, the building and the brand itself become more visible and recognizable for all citizens. The facade of the building was a great surface to create an installation with a really known pattern for Barcelona, the “M” from Moritz‘ logo. The light installation makes this pattern to appear and disappear every 10 seconds, creating visual games and new formal and recognizable patterns.